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How to Interpret the Estimated Conversion Rate Range in Google Website Optimizer
Interpreting the Estimated Conversion Rate Range Properly in GWO is of Key Importance! It’s easy to get initially excited when you see that one of your test panels in Google Website Optimizer has a...
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Testing Video Engagement Using Google Website Optimizer
Using Minimum Viewing Time as a A/B Test Conversion Goal Sample Scenario: You want to add a page with a video or demo to your web site. You believe that it is important for visitors to view as much as...
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Google is A/B Testing Their Business Services Page
This week I noticed Google has been A/B testing their Business Services page. I always love to see tests that other companies are doing. Google actually has 3 test pages going up against their control....
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Simpson’s Paradox and Marketing Testing
In 1973, the University of California at Berkeley was sued for showing bias in admissions for women to their graduate school. Men had a much better chance to be admitted than women according to the...
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Easiest Way to Split Test PPC Landing Pages in Adwords
(Taken from my answer to a question on Linkedin) I have done 100′s of landing page split tests in Google Adwords over the years – so here is how I do it if I don’t have IT resources in order to set up...
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